THE ZOO PROJECT CARTON CHALLENGE

THE PROBLEM: How do you get a social-media addicted, largely unaware (and largely uncaring) public to care about the cramped conditions zoo animals in India live in? And how do you get them to do something about it such as sign a legal petition for larger enclosures?

THE SOLUTION: A social media challenge that is sensitive yet fun and helps the general public feel how the animals feel every day.

THE ZOO PROJECT CARTON CHALLENGE: HOW IT WORKS

1. Do 4 everyday activities. But do it in a carton.

2. Upload on the Zoo Challenge website.

3. Share your video. Spread the word on social media. Challenge your friends and family to take the challenge.

4. Sign the petition for larger enclosures.

(Spec work)