DAIRY QUEEN
Dairy Queen® is a North American chain of fast food restaurants known for their iconic BLIZZARD® Treats as well as other delicious eats and treats.
The challenge: Come up with a regular stream of creative concepts and clutter-breaking work for monthly emails and website content, each one unique enough to stand out from the previous email while consistently maintaining the distinctive DQ® brand voice — witty, warm, fun and approachable.
Given below are a few examples.
DQ App Webpage
The webpage for the new DQ® App was informative but with the warm, light-hearted DQ® tone that customers love.