Citi — Loyalty Program, card-specific offers & more

As the lead copywriter on Citi’s various points and rewards programs for cards belonging to big brands like Sears and L.L.Bean, I work closely with the client to conceptualize and write emails for offers pertaining to different spend categories, loyalty programs and rewards. Sure, the goal of this constant stream of emails is to encourage the customer to spend, earn points and redeem rewards at various points in the customer journey. But the bigger goal for a customer-focused client like Citi is always to create and retain customer interest and loyalty.